SEM & Pay-Per-Click

Many companies forget that countless sales don't happen on-site or over the phone. As Google and Bing provide quick and efficient directories to all of the services in your area, many sales happen after a few clicks on a search engine. This is why Pattern Marketing's search engine marketing (SEM) services including pay-per-click (PPC) advertising are more important than ever before.

For years a company couldn't survive without a Yellow Pages listing, but today a prime listing on a search engine results page is much more important. Pattern Marketing's web services allow these search engines to be used to increase sales for your business.

And we have a lot of experience increasing these sales. Chicagoland companies have been using our firm to incorporate search engine marketing and pay-per-click advertising to add diversity to their marketing strategy and a reliable new pipeline for sales. Pattern Marketing provides a variety of examples of these strategies in action. From compelling written content to engaging search engine advertisements, Pattern Marketing has mentored our clients as they use the world wide web as their premier salesperson. Search engine marketing includes two major components: search engine optimization (SEO) and pay-per-click advertising.

Search Engine Optimization

Search engine optimization is a process that Pattern Marketing's copywriters use to craft your content so that it is easier to find online. By using keywords that search engines like Google look for, your writing content will achieve better positions on these websites. The higher up that your site is on a search engine, the more likely it is that your site will be clicked on by customers.

Pay-Per-Click

Pay-per-click services are also a powerful advertising tool that allows you to place your pages in prime locations on search engine sites while only paying for links that customers actually click on. Instead of paying for expensive television and newspaper ads while holding your breath that people actually see them, pay-per-click ensures that you're only paying for marketing that's paying you back.

Effective search engine marketing is a complex process, but Pattern Marketing makes the procedure quick and easy for your firm. We provide web analytics so that you can see your sales conversion rate in real time, and new data on your site's performance allows you to adjust and adapt your web strategies so that you can reach more visitors.

But unfortunately, effective search engine marketing and pay-per-click advertising are two services well above the skillset of most web design firms. Once these design firms have made your website, you're usually on your own to market this site to customers. Pattern Marketing not only provides these services, but we consult you on how to adapt these strategies for your unique business situation so that you can make the most of their powerful results.

So what are you waiting for? A search engine marketing strategy that incorporates striking written content and pay-per-click advertising is only a phone call away from increasing your sales. As your competitors begin to reach out with search engine marketing, you run the risk of losing your customers to a superior web campaign. Call Pattern Marketing today and allow us to build a cutting edge search engine marketing strategy that gives you the upper hand in online sales.

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